The clean girl aesthetic became a viral trend around 2022, but it remained extremely popular, showing that this is a trend that’s here to stay, it’s all about enhancing natural beauty with simple products that create a glowing look. Luckily, it’s simple to achieve with the right steps and products, which we’re here to introduce! Fall in love with your natural beauty with the clean girl aesthetic.
Prep Your Skin
The first essential step to set you up for clean girl makeup success is to prep the skin properly. If you start with an overly dry or oily base, you won’t get the best out of your products. So, start things off on the right foot. Use a gentle cleanser to clean your skin, use your go-to moisturiser to hydrate, then once it’s absorbed, apply your SPF. Leave your skin to dry for around 5 minutes, apply a glowy primer, then leave to dry for 10 minutes before you apply any more makeup. Your skin will be clean, hydrated, protected and prepped for makeup!
Use A Serum Foundation
Next, we’d recommend that you use a serum foundation. Serum foundations are lighter weight, hydrating and it helps to create a more natural and dewy finish. They also typically contain skin-loving ingredients that provide more benefit than your standard foundation. The lighter consistency means you can achieve a very natural look, but you can also build up the coverage to reach your desired finish. Your natural skin will still shine through and you get that stunning glow that is what the clean girl look is all about. Because your skin is hydrated, the rest of your products will also apply more smoothly too!
Use A Cream Bronzer and Blush
You should also swap out your powder contour products for a cream bronzer and cream blush. Powder bronzers and blushes can be quite drying, and may not blend seamlessly on top of your base. However, the creamy nature of the cream version helps to maintain a dewy finish, so your makeup maintains more of a skin like finish. It also looks more glowy, with the right products containing hydrating ingredients, to keep your skin looking dewy all day. They’re also really easy to blend, which is great if you’re not too confident with makeup application, and you can build them up to the pigment you want.
Use Soft Brown Shades
The clean girl aesthetic is all about enhancing your natural beauty, and so going for more neutral shades is key. Swap out dark or bright eyeshadows for warm brown shades. Stick to the classic clean girl look with very minimal eye makeup and a small amount of mascara, or you suit it to your style with slightly more pigment. If you use liquid eyeliners, swap out for a dark brown shade and apply with a more condensed brush, then blend out to your desired finish. This can transform the overall makeup look and really soften it, to align with the overall clean girl look perfectly.
A Glossy Lip
Last but not least, a glossy lip is absolutely key to a clean girl look. Go for a shade that has a sheer, weightless formula, with hydrating properties, to give you a full look that blurs out any texture. A tinted balm works really well for this, or you could choose a hydrating lip gloss if you’d prefer! For a more defined look, use a lip liner around the outline of your lips, blend slightly towards the middle of your lips, then apply the balm or gloss in the center of your lips!