Custom building signs are an essential tool for creating a strong brand identity for your business. They serve as a visual representation of your brand, and can be used to attract customers, convey information, and differentiate your business from competitors. In this blog, we’ll explore the different types of custom building signs, their benefits, and how businesses can use them effectively to attract customers and enhance their brand identity.

Importance of a Custom Sign for Your Business

Custom building signs are important because they help businesses stand out from their competitors. They allow businesses to convey their unique brand identity and messaging in a visually appealing and memorable way. A well-designed custom building sign can help businesses establish a strong brand presence and increase brand recognition.

Building signs also serve as a form of advertising for businesses. They act as a 24/7 marketing tool that can help attract potential customers and generate leads. A well-designed building sign can help businesses communicate their products and services effectively and make a lasting impression on customers.

Types of Custom Building Signs

1. Channel Letter Signs

These are three-dimensional signs made of individual letters, which are usually illuminated. Channel letter signs are highly visible and create a professional and polished look. They can be used both indoors and outdoors, and are a popular choice for businesses in a variety of industries, including retail, hospitality, and healthcare.

2. Monument Signs

These are large, freestanding signs that are typically placed near the entrance of a business or property. They are made of durable materials, such as stone or concrete, and are often used for businesses with high visibility, such as hospitals, corporate offices, and universities.

3. Pylon Signs

These are tall, freestanding signs that are usually used to identify shopping centers, office complexes, or other large properties. Pylon signs are visible from a distance, making them ideal for businesses located near highways or other high-traffic areas.

4. Awning Signs

These are signs that are attached to a fabric awning, providing a unique and eye-catching way to display your brand. They are commonly used for restaurants, cafes, and retail stores, and can be customized to fit the aesthetic of your business.

Benefits of Custom Building Signs

1. Enhanced Brand Recognition

Custom building signs are an excellent way to enhance your brand recognition. A well-designed sign that incorporates your brand’s colors, typography, and logo can help people recognize your business from a distance.

2. Increased Foot Traffic

An eye-catching custom building sign can also help attract more foot traffic to your business. People are more likely to notice and remember a unique and visually appealing sign, which can encourage them to visit your business.

3. Improved Credibility

Custom building signs can also improve your business’s credibility. A professional-looking sign conveys that your business is established and trustworthy, and can help attract more customers as a result.

4. Cost-Effective Advertising

Custom building signs are a cost-effective way to advertise your business. Once installed, your sign will be visible 24/7, serving as a constant reminder of your brand to people passing by.

How to Use Custom Building Signs Effectively

  1. Choose the Right Sign Type: Depending on the nature of your business and location, certain types of signs may be more effective than others. For example, monument signs are ideal for businesses located near a busy street or highway, while awning signs are better suited for businesses located in a pedestrian-friendly area.
  2. Keep it Simple: Your sign should be easy to read and understand. Avoid cluttering your sign with too much text or unnecessary details.
  3. Incorporate Branding Elements: Make sure your sign incorporates your brand’s colors, typography, and logo. This will help enhance your brand recognition and ensure consistency across all marketing materials.
  4. Ensure High-Quality Materials: Invest in high-quality materials for your sign to ensure durability and longevity. This will also ensure that your sign continues to look professional and polished over time.

Case Studies: Successful ROI of Custom Building Signs

Case study 1: Dunkin’ Donuts

In 2018, Dunkin’ Donuts underwent a rebranding effort, which included updating their signage. The new signage prominently featured their iconic orange and pink colors, as well as their updated logo. The rebranding effort helped Dunkin’ Donuts increase foot traffic and sales, resulting in a significant return on investment.

Case study 2: Starbucks

Starbucks is known for its iconic green and white logo, which is prominently featured on their building signs. The use of their recognizable branding elements has helped Starbucks establish a strong brand identity and attract a loyal customer base.

Case study 3: McDonald’s

McDonald’s is another brand that has successfully used custom building signs to establish a strong brand identity. Their iconic golden arches logo is prominently featured on their building signs, and has become synonymous with the McDonald’s brand.


Custom building signs are an essential tool for creating a strong brand identity for your business. They can help enhance your brand recognition, attract more foot traffic, and improve your business’s credibility. When designing your custom building sign, it’s important to choose the right sign type, keep it simple, incorporate branding elements, and ensure high-quality materials. By doing so, you can create a custom building sign that effectively represents your brand and helps attract customers to your business. 
Looking to enhance your brand identity with custom building signs? Contact Signs Plaza today to avail our high-quality signage services! Visit for more information.